Strategy and governance

Taking leaps towards a sustainable future

At Ambu, we recognise our opportunity and responsibility to ensure a sustainable future by reducing our impact on environment, and strive to help our customers reduce their impact. Sustainability is anchored as one of four pillars in our strategy.
Our sustainability strategic focus areas are:

Commit to sustainable endoscopy through circular products and packaging

Commit to operating responsibly and approaching net-zero emissions in collaboration with suppliers and other partners


To ensure top-level commitment and representation across lines of business, ESG & Sustainability is anchored in the Executive Leadership Team headed by the CEO. The Sustainability Department is headed by the Senior Director, Sustainability, Risk & Compliance who reports directly to the CFO. It is the responsibility of the Sustainability Department to be the driving force in relation to the strategy and to embed it across the organization.


In 2021, Ambu went through its first ESG (environment, social and governance) materiality assessment to identify the most important and impactful areas on which to focus our efforts in the coming years, and ensure we deliver on our strategy to take leaps towards a sustainable future.

In developing the materiality assessment process, we drew inspiration from best practice methods recommended by reputable reporting standards organizations and best in class companies. This resulted in a 6-steps process carried out during the first six months of 2021. To ensure that we always focus on the most material and impactful areas in our ESG work, regular brush-ups of the process will be carried out as part of the annual reporting cycle.

Ambu’s materiality assessment includes an analysis of various external sources ranging from ESG-related regulations and legislations, investor demands, global reporting standards, frameworks, guidelines and requirements along with the annual World Economic Forum Global Risks Report and the annual State of Green Business report. We also incorporate inputs and feedback sessions with internal stakeholders, including members of our Sustainability & ESG Committee as well as our CEO, CFO, Executive Leadership Team (ELT) and Directors and Vice Presidents of various departments within Ambu.

Our initial analysis based on external sources resulted in a long list of more than 300 individual issues which were grouped into 49 overall issues and assessed on the basis of importance to Ambu, on the one hand, and importance to external stakeholders on the other. Then issues were grouped into 23 material topics that were entered into a matrix which shows the distribution of the topics in terms of importance for Ambu and our stakeholders.

Material ESG topics and issues 

The matrix below provides an overview of Ambu’s most material ESG topics which will serve as our baseline for future materiality assessments as well as guidance for our work with sustainability and ESG in the coming years.

Read about our latest sustainability efforts

Download our annual report and find out more about our sustainability strategy and initiatives in the sustainability section.

 Download the report